Digital Marketing Specialist – Kuala Lumpur (Ref ID:13047)

・Execute & monitor all paid digital marketing account in daily, monthly & quarterly basis following respected marketing strategy led to grow of brand awareness and new costumers.
・Manage ongoing paid media campaigns to meet targets of traffic, conversion rate, and sales goals across SEM, GDN, SEO and social media or any other relevant channel/campaign.
・Develop promotion calendar timeline and strategy to generate conversions
・Enhancing digital marketing and brand visibility, including web presence and social media platforms.
・Plan & manage advertising budgets, ensuring efficient allocation to achieve the highest ROI.
・Undertake continuous analysis of competitive environment, market development and consumer trends.
・Conduct audience research and segmentation to target the right demographics effectively.
・Stay alert with latest digital marketing trend and propose new ways of improvement in both campaigns and brand.
・Troubleshoot and resolve technical issues related to advertising platforms and campaigns.
・Timely report performance against KPIs (CTR, CPC, CPA, conversion rate ROAS, etc.) and action plans to the management.
・Work closely with other departments and external marketing agencies to execute relevant marketing initiatives and projects’ strategies in given timeline.
・Support the team in other marketing related activities.

・ Education Background: Diploma/Degree in Marketing/ Business Administration or relevant degree
・ Years of experience: minimum 3 years relevant working experience in Marketing/ Sales & Promotion, preferably in the same industry or in a Trading Company.
・ High interest in and affinity with B2B environment
・ Proficiency in using digital tools and platforms like adobe analytics, google analytics, google ads, SEO tools, social media management tools.
・ Great understanding of ad formats, targeting options, and optimization techniques on various platforms.
・ Familiarity with tracking tools and conversion tracking setup (e.g., UTM tags, pixels, Google Tag Manager).
・ Strong analytical skills and experience working with large datasets to derive insights.
・ Able to speak English, Mandarin and Bahasa Malaysi